Saturday, December 15, 2012

Etsy Talk: Coupon Codes

Now is the perfect time to offer coupon codes as you try to get last-minute Christmas sales. Some tips to remember when creating coupon codes:
  1. You cannot use the same coupon code twice, so be wise choosing coupon names. Keep them short, simple, and easy to remember.
  2. Make multiple codes of the same discount but each named after a different source so you can track where people are finding and using your codes the most. For example: Facebook10 (Facebook page), shop10 (shop home page), thankyou10 (thank you/business card), etc. And don't worry about people trying to take advantage of them all; they can only use one coupon code at a time.
  3. Be generous! I cannot stress that enough. I was thoroughly disappointed in the low discounts offered on Black Friday and Cyber Monday of all days. The point of coupons is to encourage people to buy something they otherwise would not buy. And honestly, most people don't even use them, so you won't be losing money but gaining some return customers. If your coupon codes are used often, take that into account when you price your items.

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