Monday, September 3, 2012

How to Use Your Personal Facebook Profile for Business

Because much of Facebook is used to connect with family and friends, many of us don't know how to approach them to buy our products. Here are a few tips to help you move forward in sharing what you do with those close to you:
  • Share the personal story behind your creation or vintage item.
  • List the ways it will help accomplish some goal for others.
  • Explain what your goals are in selling items in your store, such as saving for college or a mission. [Avoid sob stories or mentioning charities, as those may make some people believe you are a scammer. -Francesca]
  • Share when you get a heart or someone features your item in their treasury list.
  • When items have been in your shop for a while, ask for opinions of the photos or advice on how to market the product better.
  • Always remember to keep things light and friendly so that others will enjoy talking to you and you will be a welcomed contact. 
  • Never be afraid to share; get rid of the fear that others will steal your ideas and customers. Who knows--maybe sharing your talents with others will cause someone to gain the courage to share their talents as well.
  • If your items are pricey, go into detail on the time it takes to create an item as well as the quality of the materials used. Once people understand what it takes to create your items, they will understand and value them.
  • Offer to give your contacts a break in the prices, but make sure you include directions on contacting you first so that you can create a special listing for them with your new price that is just for them.
  • Offer to put their name in a drawing for free products if they share your store on their wall. Have them contact you back with the listing once they have done so.
These are just a few ideas I have found to work well in sharing with my contacts on Facebook. Happy sharing everyone!

Note: Many of these tips work well for business Facebook pages too.

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