Thursday, September 13, 2012

Doing Good While Doing Marketing

Teaming up with a non-profit organization is one way to attract the attention of potential customers, but is often not considered something small businesses do. Many of us are barely selling 10 items a month; however, with a little word of mouth, that can definitely change by deciding to bless a non-profit with a percentage of your net income.

One idea is that you could do a benefit by yourself, or join up with some of our team members and blast the word on all the social media sites, as well as in your community. A lot of papers, such as the Penny Saver will advertise for free, if you are doing a benefit. The way I saw one person do it is he said he was trying to raise money to buy computers for a children's school in Ecuador by selling hard copies of his book. People had the option to download the book for free, as well as choose to donate money to the non-profit without buying anything. I think he raised close to $100,000 for the non-profit and made close to a million on his hard copies of the book in over a period of 12 weeks.

Many of us are not equipped to make something that big go forward; however, that doesn't matter because just being able to bring attention to a chosen organization as your goal to support them will start the ball rolling to increase your business because most of us want to do good when we spend money for the things we like.

A few weeks ago I called a person about advertising in her magazine and as we got to talking she brought up an auction she was part of for a non-profit and asked me to put together a course for them to auction off. She said that she would love to share what my business was about and that she felt my course would be something of value to benefit not only the organization, but also the people who heard about it. I never thought about providing a specific item for donation for the benefit of an auction, but I share it with you so that maybe you too can find ways to do the same.

These are just some ideas to consider as you seek to bring income into your home from your Etsy store.

Happy marketing, everyone!
Linda from

1 comment:

  1. Be wise in what organizations you choose. Make sure they are legit and not supporting something controversial to encourage more people to give.